The Business Behind the Brand

Proving that you can build a successful multi-niche business from home—one painting, cake, blog, and brave step at a time.

Why I’m Sharing About My Business Experience

When I started this creative business, I was told over and over: "You need one niche." But I didn’t just want to paint. I didn’t only want to bake. I wanted to build something that reflected all the parts of me—faith, creativity, home, family, and freedom.

This blog is where I’m documenting how I’m doing just that:
🎨 Running an art shop
🍰 Starting a home-based baking business
🌸 Selling handmade decor
📖 Writing children’s books
👩‍💻 And turning it all into a real, sustainable brand.

I share the highs, the flops, the mindset shifts, the marketing tips—and how I’m making it work as a one-woman team. It’s messy, honest, and full of encouragement for dreamers who want to do business differently.

The Business Blog

If you're starting a creative business (or ten), this is where you'll find:

  • Real-time updates from behind the scenes

  • Lessons I’ve learned (sometimes the hard way)

  • Marketing tips that work for handmade & home-based brands

  • Productivity hacks for managing multiple offers

  • Encouragement for the days you feel stuck or scattered

👇 Dive into the blog and start building your own business your way.

Want Updates That Actually Help?

Join my email list for new blog post updates, encouraging business tips, and behind-the-scenes peeks at my launches and flops—plus special resources I only share with subscribers. This list is for the dreamers ready to start or grow a business of their own that doesn't fit in one box.

Why I’m Not Choosing Just One Thing (And You Don’t Have To Either)

There’s room in this online world for big-hearted businesses that don’t fit into one mold.
If you’re creative, passionate, and a little bit all over the place—you’re not broken, you’re a multi-passionate entrepreneur.

This blog exists to show you that with intention and structure, you can build something real—without giving up the things you love.

Hi, I'm Rachel. I’m here to prove that you can be successful starting a multi-niche business. It's tough combining diverse interests when everyone says to "niche down," but this section shares my real-world experiences and advice. There's more to discover about my journey and other passions here on my site, learn all about it by clicking below.

From Me to You

You're Not Too Late. You're Just Getting Started.

Thanks for being here.
Whether you’re still dreaming or already building, I hope this space helps you take your next brave step.

Let’s figure this out together.

♡ Rachel

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