Why It’s a Good Thing When Your Niche Feels Crowded

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I’m showing up today feeling a little overwhelmed. I was just sitting on my phone looking through my Instagram, and suddenly the algorithm is showing me that one of the things I’m doing in my business is something that a lot of other people are doing, and I didn’t know that... These women are successful, with tens of thousands of followers—and it made me realize my idea isn’t as “unheard of” as I thought.

Have you ever felt like that? I’ve felt it many times. It sucks.

So consider this post your little pick-me-up for the days when that “oh-crap-I-have-a-ton-of-competition-and-I’m-not-cut-out-for-this” feeling hits you hard.

Before you read, take a deep breath. It’s actually very good that you’re in a saturated market.

The “Wait… other people are doing this?” moment

I don’t know why Instagram waited until now to show me other women who are sharing their modest, LDS garment-friendly fashion finds. But apparently, there’s quite a few of them out there.
So… thanks Instagram, for just now letting me in on that.

Why a saturated market is a green light, not a red flag

My initial reaction to all of this was: “oh crap.”

But the more I thought about it, the more I realized this is actually a good thing. Yeah, it’s overwhelming to realize I have more competition than I thought. But it also means there’s a LOT of people out there looking for this exact kind of content.

And that’s actually encouraging. Because:

• There’s lots of garment-friendly modest fashion out there. Which means I’ll likely be sharing things that other shoppers haven’t found yet.

• People shop from multiple sources. We don’t just follow one modest fashion blogger—we follow ten.

• I have a different advantage—I’m younger than many of the women I’ve come across, which naturally helps me connect with a different audience.

• And I’m focusing on modest fashion for small boobies. Because the struggle is real for the small booby club 🙋🏻‍♀️—and that’s likely a whole different audience too.

While we’re all finding clothing that is modest and garment-friendly, we’re still all catering to different audiences— we have our own unique style, voice and angle.

Why I’m Still Doing Garment-Friendly Modest Fashion Anyway

Same reason any of us start a business: I had a problem, figured out how to solve it, and now I want to help other people solve it too.

It’s hard to find modest clothing that’s actually flattering for smaller chests. But I’ve found some of my favorite pieces ever, and I want to share them with women who have the same struggle.

And here’s the thing—I genuinely didn’t realize this space was already crowded.

That’s good news.

Because if I didn’t know, that means other women don’t know either. And if I market this right, I can reach people just like me—women who didn’t realize anyone else out there was working their booties off to find stylish, modest, garment-friendly clothing

Narrowing the Niche Within the Niche

I want you to take a step back and see what I did here.

Instead of throwing out this entire part of my business, I looked at things from a different angle. (This isn’t me giving myself a pat on the back or anything lol—but this kind of thinking takes practice. Heck, I’m still working on it with different things!)

So, I want you to do the same thing.

Is there a different angle you could take in your niche?

• Are you younger (or older) than the average person doing what you do?

• Is there something specific you can add—like how I’m adding “for small-boobies” to my modest, garment-friendly fashion finds?

• Is there something you could take away—like “without spending a fortune” for a more budget-conscious audience?

My point is: you don’t have to leave your niche just because it’s crowded. Stay. Just find a way to make yourself unique. It doesn’t have to be a huge shift. Just one difference can go a long way.

Addressing the Self-Doubt

I was super hesitant to market clothing finds for small-chested women. I don’t exactly want to be known as the “small-boobied woman.” 😅

But there’s real power in being a little vulnerable when it helps someone else.

This doesn’t mean you have to spill your deepest, darkest secrets.
It just means sharing something real that others might be too embarrassed to admit.

People share very personal things—like their journey from thousands in debt to financial freedom—and their audience is so thankful because it shows them that they’re not alone.

So whatever it is you’re sharing, remember this:

You’re not marketing your embarrassing problem. You’re marketing solutions.

It’s VERY Possible to Succeed in a Saturated Market

If you ever find yourself doubting your ideas or your abilities, just remember that what you’re doing is good. I truly believe that when something feels scary or hard—it’s usually a sign that it’s worth pursuing.

We all experience problems a little differently, and that means your story, your solution, and your style matter to someone. People who relate with your story know that it’s possible to overcome that problem, with your help.

So if you need to, PIVOT. Join in your favorite saturated market - late. Start now—imperfectly.

There are people out there who need you!

psst… I sometimes like to pour out my feelings and frustrations about business to ChatGPT… It’s a little embarrassing 🙈 BUT I wanted to share what it told me, because it was very motivating.

“If a market is saturated, it means people want what's being offered. You're not barking into the void—you’re stepping into a room that’s already buzzing with conversations. You just get to add your voice and experiences to the mix.”

- ChatGPT

Tell me in the comments below!

Have you ever found a new angle within your niche?
What helped you narrow it down? I’d love to hear your ideas—It’s super helpful to hear ideas from different people. Let’s help each other out!😁

Also… does anyone else go to ChatGPT to rant about your problems… or is that just me?😅